The unbeatable growth of social media has made it a valuable marketing tool for businesses, regardless of their size, demography and product/service. As of today, social media is considered as the number one place for online advertising. Networks such as Facebook, Google+, and Twitter have become mandatory accessories in day-to-day life, and will continue in 2014. So today we are going to take a look at the top 5 social media marketing trends that are expected to dominate online marketing in 2014.
Location based marketing
Location based marketing means using GPS technology to match the mobile advertisements to the geographical location of the customer. This helps creating and delivering advertisements to specifically cater to the users’ needs. In social media context, the applications such as FourSquare, Path and Ban.jo already employee such strategies.
Google+ on the go
Although Facebook will still dominate the Social Networking world in 2014, Google+ is quickly catching up. As of September 2013, Google+ has increased their user base to 1.15 billion, and records the second largest monthly users. This popularity will make Google+ an excellent marketing platform in 2014. The emergence of Google+ would be not as much as twitter but in the year 2013, a remarkable growth has been witnessed.
Increase in mobile usage
Business need to focus on social network marketing on mobile platform, as the social network usage via mobile phones is becoming increasingly popular. Latest smartphones are coming with different, innovative features and mobile applications, some of which are essentially targeted towards marketing. It’s becoming extremely easier to share content via mobile phones, which makes it imperative for marketers to increase their presence on social media.
Snapchat is a novel mobile application that’s used to send out text and multimedia messages – called snaps. The difference in the application is that these snaps get auto-deleted after a pre-defined time (e.g. 10 seconds). This feature has caused millions of people to embrace this application. Marketers can ask customers to share their stories, or interact with them while in their store, hotel or destination, to increase engagement and share-of-wallet with in-store promotions.
Using videos for social media marketing has become extremely popular. The emergence of social media platforms with video capabilities such as Vine and Instagram seem to provide major businesses with a promising video marketing future. There’s an increasing trend that major companies are adopting short videos as a quick and effective means of communicating the story of their brands.
While most business owners acknowledge the need of a well-defined social media strategy, in 2014 most businesses would come to realize that it’s very important to commit the needful time and resources to the social media marketing.
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