Most aspiring bloggers have a single goal in mind. host a massive amount of traffic, most likely thousands of times per day However, if you want to host that traffic, you’ll need to work on some fundamental elements to improve the quality and reputation of your blog. Domain authority is one such factor that I consider more important than pagerank. If you’re not sure what the distinctions between domain authority and Google page-rank are, I strongly advise you to read that article first. So, to return to our previous topic, why do I place a higher value on domain authority than on pagerank?
Because domain authority is calculated using various elements such as inbound links, total number of root domains, MozRank, and MozTrust, I’m emphasising it more. Google page-rank, on the other hand, is more concerned with dofollow and nofollow backlinks.
How is domain authority calculated?
Before diving in let, I tell you the factors on which domain authority is calculated.
- Number of QUALITY backlinks pointing to your site.
- The number of quality social shares.
- Age of domain.
- Rankings in search engines.
- Linking root domains.
- Traffic and Alexa rank.
- SEO friendliness.
The Best Ways to Increase the Domain Authority of a Website
I’m sure you’re aware that the higher your website’s domain authority, the higher it will rank in search engine results pages. Google has already eliminated their algorithms that were solely based on pagerank. They are now concentrating on calculating the weight of the website and pages using social media interaction (particularly +1s), content quality, the number of high-quality back-links, and other SEO factors.
Let’s see some of the best ways that will help you to increase domain authority.
Strong Deep Linking
How do you think Google will find out about your blog’s internal pages? The crawlers will undoubtedly notify Google about these internal pages, but the best way to catch their attention is to have strong deep linking. You must inform Google that all internal pages are just as important as the homepage. As a result, you must create backlinks to both your internal pages and your home page.
Internal links are the best and simplest way to implement strong deep linking. Your blog must include a about us or resources page. Use such pages to add appropriate links to internal pages. You can also include links to your new articles.
- Make sure you’re using a different combination of words for anchor text.
- Get high-quality back-links to your internal pages from authoritative blogs with the proper keywords.
- Don’t hesitate to add links from higher pagerank webpages to lower pagerank webpages, but make sure that the content and backlink are related to each other.
Age of the Domain
The age of a domain is crucial to its ranking in search engines. How can you expect to have a high domain authority in the first month, after all? Domain age and domain popularity are the two most important factors in determining domain authority. Once you have a good domain age and popularity, you can start guest posting to get some quality backlinks. Simultaneously, begin providing valuable and informative quality content on your blog.
Links should be varied.
I’d like to ask you a simple question. What do you believe is convenient? Do the ten links all come from the same domain name, or do they all come from different domain names? I must warn you that Google will not give your URL or article proper value if the links come from the same domain name. However, the varied structure of links, i.e., links from various authoritative blogs, will undoubtedly give your URL more value than the previous one. As a result, Google will treat these links as distinct entities with distinct authorities.
When you’re doing guest posting to get backlinks, make sure to point one link to the internal article and one to the homepage or category page. In addition, never use automated software to create backlinks. Make sure you are manually building links because this will provide you with two benefits.
- Relationship with the blogger and the blog’s readers
- Relaxed feeling that you’ll never be penalised for this link
Once again, have a look at the following video in which Dan is talking about the link building ideas.
High posting frequency
Good blogs maintain a consistent, frequent posting schedule. Updating a blog less often will not let you increase your D.A. considerably.
If your blog provides fresh content on a regular basis, there are more chances that your blog is of high quality. Hence, the authority will be increased.
If there is more content on your blog, you’ll naturally attract more search traffic, shares, backlinks, and thus D.A.
Keep a low bounce rate
On page SEO factors like bounce rates and exit rates play a crucial role in the ranking and domain authority of your blog.
Metrics like bounce rates clearly highlight the user experience with your blog.
If your blog or site has high-quality content, users tend to read some more stuff, hence lower, and better is the bounce rate.
In the case of authoritative content only, a low bounce rate is possible. If sites have authoritative, high-quality content with a low bounce rate, then it is clear that the site deserves high domain authority.
In order to reduce bounce rates, you may have to follow interlinking strategies. Internally linking your blog posts will be helpful both in terms of SEO, rankings, bounce rates, and hence increasing domain authority.
Say bye to buying likes and tweets, and get quality social shares.
Are they simulating social shares? Google is stressing more and more on social shares.
If a person with no social activity or if a health niche blogger shares your Internet marketing content, it will return no value.
Google has become smarter in identifying fake social activities from those that are real.
A single share from great bloggers carries much more value than that of others.
If great bloggers and influencers share your content, then it is an indication that your content deserves it, and domain authority will be increased.
One of the surefire ways to get quality social shares is to regularly share the content of authoritative bloggers and influencers in your niche. Comment on the authoritative blogs in your niche, interview famous bloggers, share their content, outreach them, build relationships. It encourages them to share your content if it is really awesome.
Wait for some months.
Some months are required for your blog to have a good amount of information. Blogs with good content get high domain authority, within a few months.
Old sites often get a good domain authority boost. If you’ve been working on a site for years, chances are there that you’re running a legitimate business. So, old sites that have been around the web for several years get a good boost in D.A.
While increasing domain authority, the main thing that matters is the age of the site.
For a long time, it has been debated whether Google considers social engagement such as Facebook likes, tweets, and Google Plus ones when ranking a website. However, my experience and resources clearly demonstrate that social engagement is a factor that Google considers when ranking a website.
The key point to remember here is that increased social media interaction leads to increased authority and, as a result, higher rankings in search engine results pages (SERPs).
Finally, do I need to emphasise the importance of high-quality content? Because of the poor quality of their content, most websites and blogs have lost their authority following the Google Panda update. The quality of the content is the one factor that you must not overlook in any case. Whether you’re trying to increase domain authority or build up the reputation of your blog through guest posting, you must maintain the quality of your content.
The quality of backlinks wins over quantity.
If yours is an internet marketing blog, then how about getting tonnes of backlinks from health blogs? Not fair, isn’t it?
Likewise, the relevancy and quality of backlinks matter a lot. Always look to attain backlinks from authoritative sites within your niche.
Be consistent in terms of link building. Suddenly, many of the inbound links may smell fishy. It will definitely decrease search engine rankings and in turn, domain authority will be decreased.
Always make room for natural backlinks. Consider guest posting as the second option. Keep guest posting to a minimum.
Disavow any links (even authoritative ones) pointing to your site from guest blogging sites.These days, even a single backlink pointing to your site from guest blogging networks can harm your search rankings and trust score.
Focus more on earning backlinks than building these, by creating link-worthy content. The majority of the backlinks that I got to this domain are from high-quality content. They are earned, not built.
Earned backlinks are natural, relevant and of high quality. They’re future-proof.
Excellent content types
Great content helps in getting better backlinks and hence increases domain authority. Here are some of the types of content that get quality backlinks and shares.
- Infographics: Make sure to include embed code and allow others to include your infographics on their site. This gives you high-quality backlinks.
- List posts: they are easy to digest and read. Many people tend to share list posts more.
- Case studies: People need proof for your sayings. Case studies are highly linkable and shareable content.
- Interviews are the simplest way to generate high-quality content.Interviewing an authoritative blogger on your site or blog encourages that blogger to share the interview. Hence, your blog or site gets much more exposure than that of the blogger you interviewed.
These types of content get more backlinks and quality shares. It is a clear indication that your content is of high-quality. Hence, it increases domain authority.
How to Check the Domain Authority
There are various free and paid tools available on the internet to check the domain authority, but the one which I consistently use is – Codingace free Domain Authority Checker Tool
Blogging is not rocket science. Likewise, you should be patient while increasing domain authority. It takes time.
The average domain authority after six months of blogging is around 40-50. As your blog keeps on growing, the maximum possible domain authority of an average blog is 90 to 95. However, don’t be devastated if you can’t achieve the milestone.
Don’t be too paranoid about the domain authority; it will be automatically increased with the increase of traffic and rankings. You can check the domain authority of the site at OpenSiteExplorer.
It is also worthwhile to note that domain authority acts as one of the important ranking factors of Google.
If you read this blog post on increasing domain authority, then do comment and share.