As a social media marketer myself, I understand how difficult it can be to manage content creation, publication, analytics monitoring, and reporting.
How do you keep up with all the social media accounts?
Social media scheduling tools let you post regularly. They let you post at optimal times to maximise reach. You may schedule content to go out when your followers are online instead of just updating when you have time.
Your scheduling tool should match your main social media channels. Not all tools allow cross-posting. Some platforms provide many services you may never use. There are several scheduling tools for Facebook and Twitter, but few for Instagram and YouTube. A platform with nine support networks, a CRM, and delegating service is overkill for a small firm publishing on Twitter.
But how will you determine which products are worth your money and why, given the fierce rivalry among existing tools on the market?
What is social monitoring?
Social monitoring is the process of keeping an eye on what people say about a brand, its competitors, its industry, and its products or services on social media and other online platforms and responding to what they say. It helps businesses find out what people say about them and what they have to offer.
Social monitoring is different from social listening, which is about finding out why people are talking and discussing things online. Social monitoring and social listening are both important ways for businesses to stay informed and connect with their online audience.
What is a social media scheduler?
Social media schedulers are tools that allow you to schedule and organize posts for multiple social media accounts in advance. This can save time and effort by eliminating the need to manually post content on each platform separately. By using a social media scheduler, you can efficiently manage and schedule your social media presence across various networks.
This post will assist you in obtaining your answer. Because in this post I will discuss the 40 finest social media scheduling tools that will assist every social media marketer on the world.
Awario is a social media mention tool, and it is my personal favourite because I use it every day. With Awario, you may receive social media mentions of your brand continuously in your inbox. Furthermore, it supports all languages, allowing you to receive remarks in your original tongue, which is quite cool.
Special Awario Features:
- You can manage your social media presence on-the-go with its mobile-friendly design, allowing you to access all necessary information on your mobile device without the need for a laptop or desktop computer.
- Awario’s Negative Keyword feature lets you exclude mentions that contain words you don’t want to track.
- You get mentions on Facebook, Google+ Twitter,
- YouTube, webpages, and blogs are examples of digital media.
- As soon as you input the keyword you wish to track, you will begin receiving daily emails from Awario.
Pricing: $29, $89, $299 per month (14-day free trial)
Buffer is the benchmark in social media scheduling technology. Its simple look belies its robust functionality, and you’ll appreciate its user-friendly interface. You can also consolidate all your social media accounts into one and schedule posts effortlessly using Buffer.
Buffer’s free plan allows you to shorten and track links, schedule up to ten posts, use their browser extensions and mobile apps (iOS and Android), create and schedule content with their image maker and GIF/video uploader, and use three social identities.
Special Buffer Features:
- One of the greatest scheduling tools currently available on the market that supports all social media handles in one location, making our life easier.
- You can schedule several posts for multiple social media accounts in the buffer queue.
- Buffer supports the addition of RSS feeds for content addition.
- Buffer for Instagram is a unique plugin that enables you to handle your Instagram account like a ninja by automating posts and setting reminders to upload videos and stories.
- Using the built-in analytics, you may determine which of your posts are performing the best and which are performing the worst. Thus improving social media approach.
- With the Buffer browser plugin, you may save anything and schedule it for later in your account.
- Clean user interface and dashboard simplify and organise bulk scheduling.
Pricing: Free, $15, $99, $199, $399 per month (14-day free trial). Free for individuals with a single account per platform and a maximum of 10 scheduled posts per profile.
With Crowdfire, managing your Twitter and Instagram presence becomes a breeze. It allows for easy following and unfollowing of users, and tracks who follows you back and who doesn’t. The app is web-based and also available on iOS and Android.
Crowdfire will propose a variety of articles, photos, blog entries, and RSS feeds based on the topics you provide. It offers a variety of beneficial tools that a brand can utilise to enhance social media interaction, analyse feeds, enhance social CRM, etc. You may easily filter information by topic using its curation functionality.
This tool provides weekly and monthly insights, including advanced competitor analytics, and support for all social media platforms.
Special Crowdfire Features:
- The app contains a calendar and a viral hashtag engine designed specifically for Instagram to bring targeted followers to your account in order to facilitate growth.
- On Twitter, you may generate Direct Messages (DMs) and send them to everyone who follows you.
- Everything functions automatically. Schedule all your stuff for suitable times.
- Local company owners can search for prospects using Crowdfire’s keyword search feature.
- With Crowdfire, you can effortlessly copy the followers of your competitors, which can lead to gaining new, engaged followers for your business or brand.
Pricing: Free, $4.99, $7.99, $33.32 per month. Use the scheduler for free on up to two accounts inside the same network.
BrandWatch is, as its name suggests, a brand monitoring tool created for businesses who want to track what people are saying about them. With real-time tracking, you receive email alerts whenever a mention of your firm appears on the web. Simply provide the URL and term you wish to track, and BrandWatch will handle the rest.
- With BrandWatch’s more than fifty filters, you may have access to the necessary data.
- It also features robust segmentation, allowing you to apply a variety of rules and obtain customised data that might assist you in improving future initiatives.
- You may also track the good, negative, and neutral views expressed about your brand.
Pricing: Price is not specified clearly on their official website.
HootSuite is ideally suited for medium to large organisations seeking to scale their social media presence through automation. It is primarily renowned for its tracking and analytic capabilities.
One Hootsuite account can connect up to 35 social platform profiles. The main feature of this programme is that you can schedule and monitor without spending additional money.
It allows you to schedule updates on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube, among others. On the other hand, there is a significant downside.
Plans on Hootsuite don’t come cheap and is out of the price range of most small companies.
- If you find it difficult to generate stunning and engaging material on a daily basis, you can utilise the content curation tool of Hootsuite to easily identify and share viral content.
- If there is any suspicious activity on your profile, you will receive an email notice to assist secure your account.
- Hootsuite lets you track results and create personalised reports using social media analytics.
- Schedule posts from several platforms with any Hootsuite package. This lets you time and target marketing campaigns.
- Multiple team members can be added to a single HootSuite account so that they can support you with the project.
- HootSuite enables connectivity with more than 250 applications, enabling automation to reach new heights. You can look through and choose apps that will help you work together better.
Pricing: $29, &$129, $599 and an enterprise plan (30-day free trial)
TweetDeck is a free application for managing an unlimited number of Twitter accounts. It is a trustworthy programme that allows you to schedule tweets, provides real-time tracking, and organises your account. This tool was developed by Twitter. It is the most popular and convenient Twitter application currently available.
- This tool’s primary use is to schedule many tweets for your Twitter account.
- List allows you to manage multiple lists.
- TweetDeck provides management functions.
- Tweets can be created and embedded directly from the TweetDeck dashboard.
Since its launch in 2010, Sprout Social has been an integral part of the social media strategies of both large and small businesses, contributing to the expansion of their respective brands.
It includes intriguing features that many other social media tools lack, such as the smart inbox, which enables you to manage messages from all social platforms from a single interface. In addition, it features a super-powerful built-in analytics system that provides information on anything from the performance of your Facebook page to trending reports that help you take data seriously.
The platform also allows users to monitor the impact of particular phrases and hashtags, find key opinion leaders, create personalised dashboards, and much more.
- Additionally, Sprout Social offers a CRM that facilitates lead nurturing and excellent customer service.
- The programme integrates bit.ly links so that users may track and monitor engagement with each article.
- With Team Collaboration, you may add many users who can collaborate on a single project. In addition, you can assign them various roles.
- The features include a mobile-friendly app for publishing and scheduling content directly from the app.
Pricing: $99, $149, $249 per month. The first 30 days are free for new subscribers.
Zoho Social is a platform for entrepreneurs and small business owners that are just getting started with social media marketing and want to scale their businesses. In addition, the platform has ambitious intentions for massive social media agencies. You receive a bulk scheduler for scheduling many social media postings. The best feature is a publication calendar that helps you visualise what content will be published in the next days.
Several integrations, such as Facebook Lead Ads and Zoho CRM, make it possible to target prospects who interact with your content.
Additionally, Zoho Social offers real-time brand mentions, allowing you to monitor online conversations about your brand from within the application.
With Zoho Social, you will have a unified inbox that you can filter according to platform and convert contacts into leads.
Collaborate with multiple members of the team.
Pricing: $8.33, $41.66, $83.33, $125 per month
When it comes to great features, Sendible surpasses all of its competitors. It offers a range of features including scheduling and publishing posts, tracking engagement and analytics, managing multiple accounts and teams, and providing customized reports. With Sendible, businesses can streamline their social media operations, increase productivity and engagement, and ultimately grow their online presence.
This tool is more expensive than others on the list, but it is well worth the price for what it offers.
- A dedicated Instagram automation application that will take your Instagram engagement to an entirely new level.
- With Sendible, you may not only plan posts, but also videos, allowing for a more personal connection with your prospects.
- With client connect, your client may now connect directly to the project without having to access your dashboard.
- As a social media marketer, Slack, Majestic SEO, Medium, and Snip.ly integrations simplify your life.
Pricing: $29, $99, $199, $299 per month (30-day free trial)
Agorapulse simplifies the social media connection with your customers. It is a one-stop shop for all of your social media marketing requirements. The application supports all major social networks and provides advanced features such as the option to tailor your social media posts across all channels. Small business owners and even huge agencies who manage hundreds of social media clients can utilise this service.
Inbox Zero: You may respond to all of your social messages from a single dashboard.
You can specify to Agora which tweets to automatically repeat and for how long. Then, it will complete the task for you.
Spam Rules: You can define rules and add keywords so that anyone who sends you a message containing that term will have their message categorised as spam.
From the Agorapulse dashboard, you may directly remark on all of your Facebook and Instagram advertisements.
Pricing: $39, $79, $159, $239 per month (Free trial included)
Brand24 is a robust social media monitoring tool that enables you to stay updated on what people are saying about your brand on social media. It provides discussion volume charts and mention feeds to enable real-time response to brand-related conversations. The product is ideal for any major brands who care about their social media presence.
- Filtering allows you to isolate the most pertinent references to cutting through the nonsense.
- Data Exporting: With the robust Data Exporting tool, you can collect your data, save it in a single location, and access it anytime necessary.
- Quick Alerts: Receive a notification within minutes everytime your brand is mentioned online.
Pricing: $49, $99, $399 per month (Free trial available)
Tailwind is designed primarily to assist bloggers and small business owners with their social media marketing initiatives. As a blogger or SMB, one is always looking to automate chores. Tailwind is the most effective social media scheduling application for Instagram and Pinterest. In addition, it offers a monitoring function, so you get everything in one tool for one price. Quite cool, eh?
Special Tailwind Features:
- Utilize the built-in power analytics to track your progress and improvement.
- You are provided with suggested content to test out various content forms and determine what works best.
- You can plan your post and let Tailwind publish it at the optimal time of day for maximum engagement.
- Collaborate with your team members and manage the project as a group.
Price: $9, $799, Enterprise plan per month (Free trial available)
CoSchedule is the leading platform for project and content management, and scheduling. It is a comprehensive suite for all social media marketersm as it includes numerous capabilities that can assist you and your team in automating your social channels.
You may swiftly upload hundreds of social network posts in advance with the bulk upload option. (Many instruments lack this feature)
Repromote your evergreen content repeatedly using the ReQueue function.
Allow the tool’s algorithm to determine the optimal posting time and post automatically to all social media channels.
Check whether you are achieving a good ROI by doing an audit that identifies several KPIs.
Pricing: $60, $300, $1200 per month (Free trial available)
SocialPilot is designed for individuals who dislike managing the same tasks across different platforms. You can connect more than fifty accounts to a single dashboard to manage all your social handles. The application is designed for both individual bloggers and large agencies.
- Collaborate with your team members and manage the projects together.
- You may have evergreen material delivered directly to your account by just scheduling it.
- Boost your entire social media success with the robust built-in metrics of SocialPilot.
- Utilize the SocialPilot calendar to visualise all of your content and discover what’s next.
- Upload up to 500 blog entries in bulk and unwind for an entire year.
Pricing: $100, $300, $500, $1000 (Free trial available)
Using BrandMentions, you can secretly and seamlessly monitor your competition. With BM, you can determine where all of your competitors have expanded their brands, then replicate their exact technique and improve it to outrank them. You can also monitor the online reputation of your brand with fast notifications sent directly to your inbox.
- Determine what the top players in your industry are doing to improve their performance.
- Find the weakness of your competitors and exploit it to the fullest extent.
- You can outrank your opponents by emulating their strategies more effectively.
- You can find opportunities that your competitors are missing using real-time data.
Pricing: $49, $79, $299 per month (Free trial available)
Instead of manually posting on social media, the programme will increase your productivity. SocialOomph will handle everything on your behalf. There are an infinite number of intriguing features to discuss for this tool. Additionally, the free edition has all the essential functionality, making it ideal for individual bloggers and small businesses. However, if you desire additional features, you must switch to a paid plan.
- Monitor Keywords
- Schedule Tweets
- Dld.bz URL Shortening
- Create as many as five Twitter accounts.
- Twitter is the only platform that offers free services; Facebook, Pinterest, and Linkedin need a paid subscription.
Pricing: Free, $17.97 per month (7-day free trial)
MavSocial is an easy-to-use platform for managing all your social networksm as it drives traffic, boosts engagement, and monitors performance from a single location. The objective of Mavsocial is “Create Once, Publish Often.”
- Material selection to find, handle, and distribute the most impactful content.
- Schedule, Automate and Forget.
- Communicate with your leads via direct message within MavSocial.
- Receive reports in real-time to monitor all of your data points.
- Manage and collaborate with your team members.
Pricing: Free, $19, $78, $199, $499 per month (Free trial available)
Maximize social media engagement with Friends+Me by publishing posts at the best time of day. The tool is budget-friendly, highly effective, and a valuable asset for marketers and small businesses.
- Schedule your social media material across all social networks. You have the option of publishing now or later.
- A specialised iOS and Android mobile application that enables you to work from anywhere.
- Browser extensions that allow users to save material from anywhere on the web.
- Scheduling in bulk with a single click.
Pricing: Free, $7. $24, $49, $215 per month (Free trial available)
Postfity’s post scheduler is an effective tool for managing social media. This is a freemium tool, including 5 social accounts and 10 pending posts. With Postfity, you can also immediately schedule Instagram posts. It saves a great deal of time, especially when time is limited.
- Control up to 200 accounts in a single location.
- Real-time monitoring
- Paid programmes provide access to advanced analysis capabilities.
- Schedule your posts for an entire week or month and forget about them.
Pricing: Free, $8, $15, $49 per month
With Everypost, you can simplify your social publishing. It contains every feature a social media marketer would want in a tool. The tool is neither inexpensive nor prohibitively expensive; both SMBs and large organisations may afford it.
With the content curation tool, evergreen content may be delivered directly to your dashboard.
Customize social media posts for all platforms.
Collaborate with team members and initiate teamwork.
Everypost makes scheduling and publishing extremely straightforward.
Pricing: Free, $9.99, $29.99 $49.99 $99.99 per month
Meetedgar was established in 2014 to address the largest market gap in social media management. The tool’s primary objective is to assist you in managing multiple accounts efficiently and reliably.
- Unlimited stuff can be scheduled in the Edgar library.
- Reduce the length of links and track their clicks and engagement.
- The Edgar browser plugin can assist you in collecting web images.
- Auto-expiring material will allow you to remove a post after a certain period of time.
It provides a content analysis for a particular domain. This function allows you to not just analyse the performance of your content, but also examine the content of your competitors and identify the most successful pieces so you can implement them on your website.
This tool is excellent for A/B testing to determine which type of content performs best, who shares and engages with it, and what other businesses are doing successfully.
Principal Features: Content Discovery on Social Media and Social Media Influencers
Displays engagement stats for Facebook, Twitter, Pinterest, and Reddit
Pricing begins at $99 per month for unlimited monthly searches.
SocialBee is a social media scheduling tool that allows you to plan posts for multiple platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business. It categorizes posts for efficient cross-platform campaigns and allows bulk re-queueing and editing for large campaigns with extensive content.
Everything you need to make a great social media post is right there on the platform. You’re free to make changes before sending anything at any time.
Direct uploads to Google Business Profile, TikTok, YouTube, and the related social media platforms are possible with SocialBee.
Schedule your posts in advance with a content calendar and see what you have planned in real time.
Easily make eye-catching images with the Canva integration right in the post editor on SocialBee.
Hashtags and collections can be organised in many ways across several social media sites, including Twitter and LinkedIn.
You may use SocialBee to monitor the success of your social media profiles, pages, and groups using its built-in reporting and analytics tools.
Custom URLs and simple import, editing, and tracking capabilities further help reduce the work load.
SocialFlow is a social media management tool that uses real-time data to determine the optimal time and frequency to publish your content on different platforms. Key features include streamlining workflow, enhancing security, and integrating reporting for tens of thousands of social media posts. It eliminates the guesswork involved in social networking by using real-time data to determine which posts to publish and when. SocialFlow allows you to schedule your posts based on when your audience is online and actively participating.
The tool eliminates the need for manual scheduling by automatically optimizing your content for maximum engagement and reach. Simply add your content to the SocialFlow queue, and the tool will analyze information such as engagement rates, audience demographics, and competitor activity to determine the best time to post it.
Salesforce Social Studio, a social media management tool, is a component of the Salesforce Marketing Cloud. It is intended to facilitate business expansion and social media customer interaction. The platform provides social listening, publishing, engagement, analytics, and team collaboration. Social Studio enables businesses to manage their online presence across multiple networks and channels, publish and schedule content, interact with their audience, and measure the success of their social media campaigns.
The platform is renowned for its ability to manage marketing strategies across all media platforms, allowing businesses to harness the power of social media for marketing, customer service, and sales teams.
Salesforce Social Studio enables businesses to manage their social media presence by creating, approving, responding to comments and providing customer support across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Google My Business. With features for social listening, data collection, engagement, and analytics, the platform integrates with Salesforce to show social performance and marketing attribution in Salesforce dashboards alongside other channels.
Monthly fees for the four paid plans of Salesforce Social Studio—Basic, Pro, Corporate, and Enterprise—range from $1,000 to $40,000.
Publer is a customizable social media management tool with features to optimize content for different platforms, including the unique ability to schedule follow-up comments. This feature makes it easy to interact with followers by scheduling responses with external links, making it a popular choice for social media managers.
Publer offers the convenience of creating a posting schedule and loading a queue with pre-set publish times, reducing the need for manual scheduling. It is a reliable social media management tool with multiple features for optimizing content on various platforms, with the unique ability to schedule follow-up comments that sets it apart from others.
In addition to a limited free plan, the tool offers two paid plans for $10 or $20 per month.
Sked Social is a powerful Instagram scheduling tool that makes it easy for users to share content on multiple platforms, including Facebook, Twitter, stories, carousels, and videos. Sked Social includes a comprehensive in-app photo editor that allows users to edit text, apply filters, and add stickers and amusing overlays to images. This Instagram scheduling tool allows users to schedule posts, track their performance, and calculate the return on investment for their social media efforts.
Using Sked Social’s bulk uploading feature, users can quickly and easily upload multiple pieces of content simultaneously, which speeds up the posting process and saves time. Users can easily manage and optimize their social media efforts with Sked Social, making it the ideal tool for those wishing to expand their online presence.
It is an all-inclusive visual marketing platform that allows businesses, brands, and agencies to create, archive, find, and utilize social media content. More than 10,000 brands and agencies rely on Sked Social’s visual planning and scheduling tool. Instagram provides visual content creators with tools such as a content calendar, pre-built post templates, a variety of photo editing filters, and a hashtag manager. The platform is designed to save time, increase ROI, and facilitate the creation of visually stunning marketing content that emotionally engage viewers.
- Team status updates and approval workflows
- Content repository for asset administration
- Integration with Zapier for connectivity to other channels
- Comprehensive analytics for a variety of social channels
- Automatic publication on all channels
- Commentary’s initial hashtags, tags, location, and user tags
- Advanced Instagram posting automation with Visual planner. Scheduling Instagram posts and stories.
- One account offers unlimited Team Member Collaboration.
- Allows you to make suggestions for hashtags that are pertinent to your articles and audience
- Provides extensive metrics for each used feature for future enhancement
- Enables bulk posting and post queuing.
- With the aid of Instagram Feed Planner, users can visually compare their future posts to those of others by dragging and dropping.
- Potential to schedule Instagram, Twitter, Facebook, Google My Business, and LinkedIn posts on a single website.
- This platform has higher monthly subscription rates than Hootsuite and other.
- Not permitted to examine Facebook and Instagram communications.
PromoRepublic is a social media scheduling tool for businesses and marketing agencies to streamline social media management. It includes an integrated editor for graphics, a social calendar for scheduling posts, a social inbox, and reporting for tracking engagement. It offers a library of pre-curated content and writing templates for polished posts, a visual editor for publishing, analytics, and content production, and support for up to 5 social networks in a content calendar with personalized time slots. Exported reports can be shared among teams.
PromoRepublic is integrated with major platforms, including a library of 100,000+ hand-crafted visuals, photo stocks, and a graphic editor. It combines social media scheduling, content creation, automation, and a local SEO tool for managing customer reviews and feedback. Emphasising design with a library of curated content and graphics editing tools, it positions itself as a local marketing platform for small businesses, franchises, and multi-location enterprise organizations.
The pricing starts at $49 per month with a 14-day free trial and offers plans for small businesses, marketing agencies, and enterprise-level companies.
- A great help center with a vast library of tutorials is present.
- Supports comprehensive reports and statistics
- Comprises a sophisticated graphic-creation tool
- Automatically suggests tailored post ideas
- Responsive client service
- independent workstations for each account
- dependable collaboration tools
- Reports and conducts analytics
- Tracks engagement and mentions
- Includes a collection of customizable templates and content.
- Scheduler with intuitive advice regarding when to publish posts
- A marketing platform that supports all marketing channels, including social media.
- Robust automations powered by AI
- One of the most advanced scheduling toolkit available.
To maximise the effectiveness of all marketing efforts, coordination is crucial. In today’s digital environment, numerous platforms are utilised for this reason. Nonetheless, managing many social media accounts across various platforms may be a pain.
Herein lies the significance of social media management tools.