Despite the fact that there are a lot of articles and tips about WordPress SEO on the Internet, it is very difficult for beginners to orient themselves.
First of all, some of the materials have lost their relevance because the search technologies don’t stay in one place. Secondly, many tips clash with each other and it is difficult for an unaware user to determine what to believe. This article gives a detailed description of how to SEO your website for beginners.
Before starting to work with WordPress, let’s study what kind of system it is and how to optimize WordPress site correctly.
WordPress – a set of scripts united into one general system. It has little significance for an average user, without visual components (design) and additions (plugins).
WordPress is installed on the server. It was created and maintained by enthusiasts from all over the world and conducts this process – Automatic company.
It has a wide range of applications, ranging from simple one-page websites to ending with portals – news or online shops.
But the main purpose is the rapid establishment of a quality blog.
Important things to do after installing WordPress for beginners
Choose the topic of the blog/website
A dedicated website must stick to its purpose. The same goes for blogs. Don’t keep a blog on random topics, define one stream and follow it. For instance, if you choose to write about professional essay writing services, do not write anything about learning methodology or anything else.
Otherwise, you may bring the search engines to a nonplus when they determine the topic of your blog and by which keywords it must be shown.
CNC setup – human understandable URLs in WordPress
The links in WordPress look poorly designed. The search engines don’t like such references. In order to make them correctly, open WordPress admin, then select settings – permalinks (CNC) and choose spontaneous structure. You should insert in this field – category-post name-html and click on “save changes”.
Canonize all the URLs
If the articles on your blog are available at several URLs, you may face the following problems:
- search systems would be puzzled about which URL they needed to show;
- page rank would be distributed across multiple pages; *
Starting with version 2.3, WordPress watches after it. If you are still using an older version, either upgrade it to the latest version or install the plugin Permalink Redirect.
Check the HTML source for validity.
WordPress itself generates a valid code, but such errors may suddenly appear:
- poorly written plugin or theme (HTML-template);
- errors in the code made by the user.
First, check your site for errors and then, if there are some, look at the adjoining content to determine the source of the error and ways of editing. If the problem is in a plugin, then correct it as well.
SEO optimization of the title in WordPress
A title tag is generally placed in the web browser and it definitely tells your prospective visitors as well as the search engines what is on the web pages of your site. So you need to be smart as well as tactful enough while creating these title tags.
The title tag is the most important for proper SEO. That is why you need to see how it is displayed on your website.
The headline of a blog and your main keyword should be enclosed in tags. If your slogan also contains keywords, it can be enclosed in the tags.
Be careful about the quality of the content.
The content of a particular site is an important aspect that engages the visitors. If you have a site and you wish to optimize it in the true sense, then you have to be meticulous about the content which you are going to upload to your site.
You have to make sure that the content which is supposed to be uploaded is well written, unique and contains highly useful information for the prospective visitors of the site. If you have to make sure that your site continues to be a dynamic one and ranks high in major search engines, then you have to ensure efficient content management for your site.
It is essential that you regularly update blogs on your site, modify the content of your web pages to make them more user-friendly, submit press releases on a regular basis, etc.
Meta data & Meta description
You need to make sure that you use the Meta data efficiently. Meta descriptions and the
Meat Meta data are important for search engines to fish out a significant amount of info about all the pages of your site.
Being careful at the time of creating Meta descriptions and the
Meat Meta data is going to help your site rank high in search engines and give internet users a good reason to pay a visit to your site.
A Ping is a kind of notification which shows that there is new content on the site and invites web crawlers to visit your blog.
WordPress pings the Ping-o-matic website, which in its turn pings other websites. You can add other ping services by yourself by going to menu item options-writing in the admin panel.
Install the plugin Google XML Sitemaps Generator
The XML Sitemaps Generator for WordPress facilitates the creation of site maps and helps to automate the process. The updated site map allows search engines to find when new online content is appearing.
Do not use a sponsored theme
The sponsored themes include paid links, which can lower the Page Rank and may become a cause for falling under the Google filter of sites with paid links. Use free content from the WordPress directory which does not contain the sponsor themes.
This guide provides you with proven WordPress SEO practices which you may use on your blog. Starting from the technical aspects, conversion tips and pieces of advice about the content and many other best SEO for WordPress. So if you want to get a good rank on your.org, you have to follow most of them.