If you serve customers in Singapore, your local visibility depends on two complementary pillars: (1) accurate, consistent citations across high‑quality directories and (2) a profile portfolio that actually earns impressions, clicks, and conversions. This guide consolidates a practical catalog of submission targets, explains the why behind each category, and gives you interactive tools to shortlist the right sites for your brand. Use the filters, study trends in the charts, and export a CSV to slot into your off‑page workflow or share with your team.
Rather than a raw dump of links, we include useful screening signals—link policy, moderation quality, indexation probability, and submission friction—so you can prioritize the listings that have the best cost‑to‑impact ratio. Keep in mind that platforms change policies frequently; treat this page as a living workbook, update it with your discoveries via the Import CSV and Add Custom Entry controls, and re‑generate charts in seconds.
- Target audience: Singapore SMBs, multi‑location brands, agencies, and in‑house SEOs.
- Use cases: Citation building, brand claims, reputation management, and vertical discovery.
- Outcome: A prioritized, category‑aware submission plan with exportable tasks.
Why Singapore citations matter (and how they work)
Citations—mentions of your business name, address, and phone number (NAP)—help search engines verify that your company is a real entity serving a real geography. In Singapore, where dense districts like Orchard, Raffles Place, and Tampines host thousands of competing businesses, clean structured profiles on maps, general directories, and vertical platforms can be the difference between ranking in the local pack or vanishing below the fold. They also act as discovery surfaces in their own right: many customers search directly inside maps apps, travel portals, property marketplaces, and food delivery apps.
The key is consistency. When your canonical NAP appears identically across reputable sources—down to unit numbers, postal codes, and local phone formats—algorithms have an easier time resolving queries to your entity. Even if a directory link is nofollow, the structured data and review ecosystem can still be valuable. For industries like healthcare, education, and hospitality, vertical platforms often outperform generic directories in downstream conversions.
- Use Singapore postal code (6 digits) and HDB/condo unit style:
#12‑34. - Local phone with +65 (optional) and spacing for readability:
+65 6123 4567. - Business hours in SGT; add public holiday notes.
- Primary category + 2–3 secondary categories aligned with target queries.
How to choose submission sites (prioritization framework)
You don’t need every directory. You need the right set that drives discovery and builds trust signals without wasting hours on dead platforms. Use the four‑part framework below to rank opportunities:
- Relevance & audience fit. Is it Singapore‑centric or at least popular with Singapore users? Does your buyer persona browse here?
- Technical hygiene. Clear profile fields, sensible category taxonomy, crawlable pages, and a history of indexation.
- Friction vs reward. Higher moderation can filter spam (good) but slows approval. Balance the effort against potential visibility.
- Portfolio diversification. Mix of maps, general, vertical, and social—so you aren’t over‑reliant on a single surface.
In our interactive table we’ve tagged entries by category, link policy, moderation quality, and a subjective indexation probability signal (how often these profiles tend to get indexed once built well). Use filters to produce a short list, then click through to review current requirements before you submit.
Singapore business submission sites – interactive table
Starter list · EditableThis curated starter list blends maps, general, social, vertical, and marketplace profiles relevant to Singapore businesses. Treat values like link policy and indexation probability as directional; verify with each platform.
| Site | URL | Category | Pricing | Link policy | Moderation | Indexation (0–100) | Audience | Friction (1–5) | Notes |
|---|
Charts & patterns from the list
The visuals below summarize the current dataset you’ve loaded (including anything you import or add). Use these patterns to balance your portfolio and plan effort across categories.
Category distribution
Average submission friction by category
Indexation probability vs. submission friction
Directory Suitability Score (quick tool)
Use this lightweight, customizable scoring model to rank candidates. It combines indexation probability, relevance, moderation quality, and link policy hygiene. Adjust weights to match your goals.
Suitability Score
Scaled 0–100. A quick heuristic; always validate the actual profile quality.
Pro workflow: build, verify, and monitor
A systematic workflow multiplies your effort. Here’s a field‑tested approach you can run in a morning and revisit quarterly:
- Standardize your canonical NAP. Lock a master record: brand name, formatted address, phone, hours, categories, short description, and media assets (logo, cover, 6–10 photos).
- Prioritize from the table. Filter by category and link hygiene. Export CSV → assign owners and deadlines.
- Claim/submit profiles. Keep a password manager + a single shared email alias. Capture live URLs as you go.
- Enrich with local proof. Geo‑tagged photos, Singapore‑specific services, local testimonials, and public transport references (e.g., “2 min from Raffles Place MRT”).
- Request reviews. Focus first on platforms that rank in your brand SERP. Respond to reviews within 48 hours.
- Verify indexation. Fetch & render, or site: searches. If a profile stalls, add internal links and social signals.
- Monitor and refresh. Quarterly re‑verification: hours, services, and media. Track removals/migrations.
Frequently asked questions
Last updated: 31 August 2025 • This is an editable workbook; verify platform policies before submitting.
