Many online users, particularly those who are about to register their first domain name, assume that if a name appears as available during a pre-purchase search, it has to be brand-new, because it has never been used.
Most people find themselves in a tough situation as they face the challenge of choosing a domain name for their website. In addition, which extension to choose; complicates the situation even more. It is therefore highly important to take a firm position on the mechanism of registration of domain names in such a way that it is carried out seamlessly and without many complications. Here are some do’s and don’t have to be found in domain registration before launching your website.
Unfortunately, many domains you find, particularly those that are amazingly strong, such as.com domains with a solid name, have been used before.
It’s not a big deal if the domain has been registered and never used, but often people purchase a domain that has a Google penalty because it has been heavily spammed with low-quality backlinks or ends up with a domain that breaches trademark laws.
This is why you should review at least some of the following 9 items before you send your money to the domain registrar:
1 – Don’t Create a Domain Name Comprising of More than 3 Words
People enjoy a website that doesn’t take much work on their part when opening or browsing it. Keep this in mind and always try to name your website in plain, short, very memorable words. Try to cover the name of your website in fewer than three words to get the customer’s immediate attention. Websites like Google and Youtube have a short name, which is the main reason why they are so famous.
2 – Don’t Use Hyphens in the Name
Inserting hyphens in the name of a website will attract unnecessary effort on your customer’s part. This will certainly reduce the credibility of your website that is not at all desirable for a website owner. So make sure that you don’t use hyphens when you name your website.
3 – Don’t Insert Numbers in the Domain Name
Associating websites with number surely isn’t a great idea, particularly when people have too much trouble memorizing their own phone numbers. Therefore, it would be impossible for them to remember a website with a number that will cause a highly undesirable aversion from your website into them.
4 – Create a Name that is Similar to Popular One’s
While some people might interpret this suggestion into copying the name of popular domains, this is not the case most certainly. Take cues from other popular names that have already cemented their stance in the online marketplace and try to come up with a name that is capable of generating some waves in the industry.
5 – Induct Popular Web Words
There are many popular web words that float around the internet. These words have the capability of ranking a website among the top position on a search engine result page. Online, internet, and web are among such words. Associating the name of your website with one of these words can improve the visibility of your website substantially.
6 – Choose a Correct Domain Extension
Dot com domain extension is also one of the most common domain extensions of the lot. However, it can be very difficult to pick a dot com extension with your desired name, as websites with a dot com extension are prevalent on the Internet. There are many other domain extensions to choose from, which can improve the popularity of your website among prospective customers. To name a few, dot info, dot com, country-specific TLDs, etc.
7 – Figure out the Relation with the Industry
The domain name should represent the nature of the company. It should be linked directly to the brand or sector of a business. For instance, established names such as Amazon have their domain named as Amazon.com. It makes easier for the consumer to get access to these portals. However, if a business is relatively newer, picking out a name that relates to the industry, might just work wonders. If the domains are named in such a manner, the customer will get an idea of the exact nature of your online venture.
8 – Cut Down on the Length
Web visitors find it tedious to type in a long website name. They tend to act as effort savvy and avert from websites that allow access, after entering a long website name. A shorter name for a domain on the other hand enhances the chances of memorizing it and making less spelling errors while keying in the name. This in-turn gives way for improved traffic figures of a website.
9 – Prefer the Dot Com
Most internet users have an assumption that almost all the online websites, end with a dot com extension, which is the reason why they use ctrl + enter more often. It is therefore, recommended to resort to dot com extension for an online website in order to leverage this detail. However, dot com extensions tend to be on the costlier side, therefore, you can use some other extensions such as .info, .org or .biz as well. These extensions can be picked depending upon the nature of an online website.
The vast majority of the time, internet users assume .com when browsing. Having a .net, .info, .tv or any other extension just puts another potential roadblock in the process of finding you. Having said that, there are plenty of successful sites that use a .net extension (or something else), but a .com is ideal.
10 – Go Easy on the Name of a Domain
The goal is for your domain name to be passed along easily, by you and by others. This is more likely to happen if people don’t have to stop and think about how to say or spell it.
Selecting a name for a domain, with a rather complicated and out of the blue approach may sound appealing and unique at first, but in the long run it will definitely not prove beneficial for an online website. People tend to remember easy names that they can recognize, remember and recall at will. Therefore, go easy while choosing a name for domain, as complicated names are not appreciated by the user.
Please Visit also: The Difference Between Web Hosting And Domain Name
After you have chosen a proper name for your domain, it is time to look for some companies that will do domain name registration. There are several online service providers that provide domain registration in India. You can pick the one of your choice, and start with creating a reputed image of your website on the virtual landscape.
11 – Find a (Memorable Domain):
Some domain names can easily be remembered in comparison with others for no: of reasons like:
People can easily remember single word phrases. For example, montanalaw.com much better than using greatermontanalawprofessionals.com.
A name that can easily communicate:
You have to wake up your readers by using names that can easily communicate like kickstarter.com, which is not only memorable, but also communicates what this site is actually about. Similarly, YourPreciousFurs.com can be a perfect name for a business of dog grooming because it sticks to the mind of people and at the same time is also a bit funny.
In a way, it should be (optimized) for humans:
Phrases that we commonly use such as the sandal shop can be turned into a domain “thesandalshop.com” rather than using theshopsandal.com. Let me give you another example. You need to prefer freeinsurancequotes.com over insurancequotesfree.com or insurancefreequotes.com because people normally say “I wanna get free insurance quotes”
12 – Check the search engine results
One of the first things that you can do when choosing a domain is search for the domain name and check the Google results. If there’s nothing, the domain is most likely brand-new or has been abandoned by the previous owner before it became popular enough.
Similarly, make sure that Google doesn’t mistake your chosen domain name for a typo as it can hurt your site. Many people still type company names in Google to find the sites; if your domain name is a typo, they will not even see it as Google will show them different search results, with a word that it considers correct.
Another thing that you can check is to see what other websites appear when you type in the domain name (with and without the chosen .tld). If your name is too close to a web page of an authority site, it may be harder to outrank it as Google may decide to leave the authority page on top.
13 – Is your chosen name copyright and trademark free?
Before you hit the “register” button and pay a registration fee, make sure your chosen domain name does not belong to another company. Even if your choice is quite innocent, you may be in trouble. Starting a website about e-commerce under “eBayHelp.com” is not the best idea unless you like getting emails from corporate lawyers.
14 – Can you brand it easily?
Is the domain name brand-able? A catchy domain can be much easier to remember for your customers and hence word-of-mouth may spread faster. Since exact-match domains lost their value in the eyes of Google, you are free to experiment with the domain name. Likewise, you may want to put your main keyword in the name, but make sure you think about your SEO strategy before you do that.
15 – Check the spelling and associations of your domain
Before you register domain names, one of the most obvious things to start with is checking the spelling and potential domain associations. You should pay special attention to spelling in two cases – when the domain of your choice seems too good to be true and when certain words in your domain are spelled differently depending on the version of English you are using. In the latter case, you should make sure that it fits your target audience.
Domain associations are important because sometimes you may choose a name which in everyday conversations doesn’t carry any negative associations, while in the Internet slang or urban slang (or in the way your target audience talks) it may have very negative connotations. On the other hand, it’s great if you find a domain which can be positively associated with something that your target audience values.
16 – Check foreign meaning of your domain name
This is important especially if you are targeting the international audience. Some words may have different meanings in various languages. It’s not a big deal if the foreign meaning is not misleading, but some names may hurt your brand and sabotage your marketing efforts.
17 – Check the history of your chosen domain
When selecting a domain name, registrars usually don’t tell you right away if your chosen domain name is brand new or an expired domain. Many times, especially those ‘fancy-looking’ .com domains that you find available, may be expired and blacklisted domains which have been abandoned after they have been spammed to death.
Other times, the domain has been dropped by the owner because his project didn’t work out well or he simply abandoned it. Whatever the case, you can easily find out whether the domain has been expired by either checking the Whois history (look for changes in ownership, date of first registration), the domain metrics, or any backlinks pointing to the site.
18 – Check domain metrics and backlinks quality
This goes together with the above point. When thinking of a domain, it’s good to check at least the Domain Authority (DA), PageRank (PR), Backlinks (BL). If you want to learn even more about the domain, you can also check Citation Flow and Trust Flow using Domain Majestic Tool – this metric will show you the quality of links and their power as not all the links are equal, and some are more valuable than other.
19 – If there was a website on it in the past, check its niche and reputation.
Sometimes, you may find a domain which already had a website on it for some time, and the site may have had some genuine, quality backlinks pointing to it. In this case, it may sound like a great deal, but there’s one other thing that you should consider. Check what kind website was hosted on it before and what the reputation of the previous site was (if any). If there was a business similar to yours but it had terrible reputation (a lot of negative opinions in Google results) you may want to re-think your choice.
20 – Make sure the name is available on other social media sites
When picking your domain, check other social media sites to make sure it’s available on those sites too. If you use the same name on your blog and on Twitter, Facebook, etc., it solidifies your brand and makes it more memorable. Kikolani alerted me to this cool tool that helps you do just that: knowem?
21 – Age of the domain
Apart from all the metrics and backlinks, age may play a significant role. First of all, if one person or company has owned the domain for x consecutive years, there’s a chance it has a quality backlink profile and some reputation. If the domain has changed its owner frequently, there’s a chance it’s been used by spammers, who left the domain with low-quality backlinks or even blacklisted. Check the domain first registration date and expiration date before making a purchase.
When checking a backlink profile or metrics of the domain of your choice, it’s good to use multiple tools as the results may vary. Similarly, do some manual due diligence, especially if you are planning to optimize your new websites in Google search results or to set up a business on it (in this case, a domain with a beautiful backlink profile but a bad reputation is not a good choice).
22 – Make it expandable
You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what happens if you want to sell fishing poles down the line too (ha! punny)? You get the picture.
23 – Don’t overthink it
I hear from a lot of people who get stuck at this point because they’re afraid of making the wrong choice. The most common problem is that they can’t find an available .com (see #10 above). If this is you, just make your best guess and move on. A not-quite-perfect domain name is better than no domain name at all. Just do your best and own it!
24 – But all the good names are taken!
Be creative. It’s very possible (and perhaps probable) that you’ll come up with the perfect domain…only to find it’s already taken when you try to register it. Get creative. Don’t be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time.
Following most of the above points should help you secure a great and valuable domain name. These are some of the do’s you have to remember before registering your domain ‘s name in order to make sure that you register a website that is highly visible on the internet and can draw tremendous attention to you.