What is Google AdSense?

Google AdSense is No. 1 Revenue Sharing, High Paying  Affiliate Program and  if you have a Website or Blog then you can join this for free. 

This is a platform in which advertisers can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engines. It represents companies of all sizes worldwide in multiple languages. Adsense is a revision and expansion of the concept behind the banner advertisement sharing arrangements that have been in use for years.

Google AdSense is run by Google Inc that allows adsense publishers in the Google Ad Network content of sites to show text-based ad units, image-based and video-based ad units that are specifically targeted based on the website content and its audience. Such interest-based advertisements are controlled, organized, and managed by the Google AdSense team.

Not: This article is a reflection of my own experience. If you want further information on this revenue program, you can go through latest adsense policies and keep yourself updated.

HOW GOOGLE ADSENSE WORK?

Google Adsense is a program which displays ads on various platforms based on the user interactions with the browser, there are 4 different types of ads targeted on these platforms which automatically displays the ads.

  • Contextual Targeting: Adsense program thoroughly checks the content, keywords, and links, available on the web page and determines what that page contains about and filters the ads in their database which are related to that content and delivers the ads according to the content.
  • Interest Based: Based on the user’s previous interactions with the browser it determines which products are suitable to the user and delivers appropriate ads.
  • Placement Targeting: Here advertisers have the option to select the placement of the ads on our blog, based upon our blogs popularity and the keywords we use in our content allow the advertiser to choose our blog.
  • Language Targeting: Based upon users demographic area and the language we use in those places allows Adsense to determine which ads to deliver for that particular user, this called as language targeting.

How to Get Google AdSense Approval Fast for My Blog

Follow these steps and get Google AdSense Approval fast within 3 days to your blog. 

  1. Age : You must be at least 18 years of age to participate in AdSense.
  2. Payee Name : Your Payee Name need to match the name on your bank account.
  3. Domain : You must have a Paid Domain, No Sub – domain, No Blogspot, etc.  You must be owner of the domain.
  4. Google Webmaster Guidelines : Your website should totally comply with Google Webmaster Guidelines. Following pages should be included in your website.a. HTML Sitemap b. XML Sitemap c. Privacy Policy Page d. Google Verification Page e. Yahoo  Verfication Page d. Alexa Info Text Page e. Unix Data Page etc   
  5. Unique and Quality Content : Put Unique, Quality Content (not copied from other blogs or websites). Don’t copy paste other people’s content on your blog. Don’t use copyrighted images on your blog.
  6. Google Analytics : Add your site to Google Analytics. Get verification code and paste it on your website. (It will show that you are the real owner, as well as Google Adsense Crawler will display relevant Google Ads on your website. So submitting your site to Google Analytics is a must.
  7. Google AdSense Program Policies : Follow Google AdSense Program Policies Strictly.
  8. Add privacy policy, terms of service, about me and contact page on your blog.
  9. Conclusion : After finishing all the above things successfully, then apply for Google AdSense. I am 100% confident you will get approval within 3 days.

Beside this, follow the following important guidelines as well:

Content:

YES! The First Thing That Google Adsense See in Blog or Website is its Content. And Google Adsense Have Strict Policies About this,  which are Provided in Your Blog.

  • Your Blog Should Provide High Quality Unique Articles, Which are Not Copy Pasted From Somewhere on Internet.
  • Adding Images & Video Tutorial Will Help a Lot Because Images Speaks Thousand Words Which You Can’t Express.
  • Your Content Should Not be Related to H*cking, Cr*cking, Wa*ez or Po**ography ( Google Adsense is Strictly Against those Blogs ).
  • Your Blog Must Contain  4050+ Articles. [ Note – No. of Articles are Not Fixed, It Depends Upon Your Post Quality If You are Providing Very High Quality Articles, Even 2030 Articles are Enough For Adsense Approval. ]

Your Blog Post Should be Minimum of 600700 Words.

Site Design:

Your Blog Must Have Neat & Clean, Simple yet Professional Design, Much Better if Unique Design. Your Blog Design Must Include These –

  • Easy Navigation.
  • Search Box.
  • Irritation Free Colours.
  • Link to Some Important Pages like About us, Contact us, Privacy Policy & Sitemap [ Disclaimer & Terms of Use Pages are Mandatory ].
  • Link to Facebook and Twitter Profile.
  • Social Buttons & Subscription Box.

 Domain Age

If You Have Enough Developed Blog Then Domain Age of 2-3 Months is Ok, But if You Have Under Development Blog Then I’ll Consider 6 Months of Domain Age.

For Asian Bloggers There is No Strict Rule of Waiting 6 Months Before Applying to Adsense, But I’ll Suggest You to Wait For 6 Months Then Apply for Google Adsense.

Note – You Must Have a Top Level Domain Before Applying For Google Adsense.

Traffic:

If i Stay True to You, Google Doesn’t See How Much Traffic Your Blog or Website Gets. But For Avoiding Rejection It’s Better to Have 1000 Page Views & 300+ Unique Visitors Daily on Basis of Google Analytics. You must work on improving SEO to get a better traffic size.

If You Have More Traffic From Search Engines & Your Most Traffic Comes from United States & Canada Then it will Increase Chances of Getting Approval.

Tips on placing Google Adsense Ads:

Google Adsense is one of the easiest ways to present your promotions that can benefit you in a precise way. First, you want to mark the ads either with “Paid Ties” or “Ads.” This is meant to help pay attention to advertising and is absolutely appropriate in Google policy.

Second, put your ads in the best available positions (i.e. Adspace) on your website. If you have a longer article or post, the ads would fit best in the middle or at the bottom of the article / post / page. Your website users can search for relevant links to follow up on what they have previously read. However, if you post a short article / blog, you can place the advertisement at the top of the page, because this tends to catch the reader’s attention.

Third, Google Adsense’s trick is to match the ads with the website properly. While you want the ads to stand out to the viewers, you do want to make sure they are appealing and meaningful. The easiest way to do this is to match the colors of your ad with your site. Ads with no backdrop or boundaries would work well as they use the background of the website. Additionally, seek to change the font of your ads to a significantly lighter color than the text on your website. It helps the advertisement to stand out in a way that appeals to both the website and the advertising.

AdWord program is behind all this, managing and sorting all information and source of all money making with Google AdSense.

The problem that emerges here is how to get the most catchy spot on our web. Okay, it all depends on an auction scheme. Advertisers have to pay for the most desirable spot, and those that give the most enticing number get the most stunning spot on the page. The standard of the ad always plays a role in deciding the location to be.

Now, that you have displayed the text or image ads on your site, you have become entitled to a share in revenue that Google is making from AdWords. You being a publisher gets approximately 68% upon a single click, while Google gets roughly 38%.

In short, this simple concept leads to the program called as AdSense. Just display ads and get paid, simple! This seemingly simple program is great in a sense that it allows you to generate additional income from your website depending on the quality of your content.

How Much money can be made via AdSense?

Many people are interested in learning how much money they can earn from AdSense and what the average cost per click is. Yet it’s a fact that the solution to this very problem is best known only to Google, no one else knows it either to publishers or to us. It all depends on how much the advertisers pay for every single ad, and the profit they receive always depends on the price charged from the advertisers. Publishers are getting a share of that number.

There are certain searches based on highly competitive words, searched more often, that pays more per click. In short, more competitive the search is, more would the advertiser pay rendering more chances for publisher to earn.

After signing in to your Adsense account, you can check the total amount of revenue earned during the day, week, month or year without even knowing the exact amount generated for each button. For example, if you received $35.00 in your account after 25 clicks, that would mean you received an average of $1.3 per click. Through keeping track of the daily amount earned and estimating the average, it would be possible to pin the estimated sum per click.

There are a variety of other variables that contribute to the number you produce. How much traffic you have on your site, what is the interest of your audience and the consistency of the advertising and the interest of the user, and how good the advertisements are positioned on your site make a significant contribution to the amount that you can eventually make.

Since, AdSense values content a lot so you should opt for a topic for your site that you have a solid grip on. Thus it would be convenient for you to create a convincing, cogent and reliable content on that subject.

WHAT IS CTR, CPC AND PAGE RPM?

when we check Adsense reporting we will frequently come across these words in their reporting system so we should have some basic knowledge about the words

  • CTR: It is the short form word of click through rate, it conveys the information about the ad clicks out of the number of ad impressions we received.
  • CPC: It is the short form of cost per click, it shows the information how much amount we get for that particular click.
  • Page RPM: Revenue per thousand impressions is conveyed as RPM in Adsense reporting.

Essentials of making money with AdSense?

Thus, by far, we have come to know that making money with AdSense costs you nothing, it is absolutely free, no complex science involved in it, it is easy to use and above all you get a share of almost 68%. Inquisitive minds must be thinking what the pre-requisites to start making money with AdSense are. So, here we present a list of do’s and don’ts.

  • Choice of Niche

An important consideration while getting started with AdSense is Niche- what your site is all about. Different niches are not equally important. Some are more profit generating while others are less. For instance health, fitness, money making and finance would attract more quality traffic as compared to other niches like arts, culture or history.

  • Content rich website

Content being the most important and valuable ingredient of the recipe of money-making via AdSense, is literally loved by AdSense. As far as it comply with the policies of AdSense, there is a freedom in the choice of content. It could be text, videos or images etc.

Text is usually recommended along with images and videos so that AdSense crawler can easily get to know what the website is all about and you should write plagiarism free article.

  • You need a high quality website

Since then, AdSense ‘s focus has always been on content, but it’s not enough. Consistency of quality content is the most important thing, because Google wouldn’t ever like ads on low-quality websites. Since they own the income of their customers, they are searching for top-notch ads on top-quality websites to run AdSense and make money.

  • Target the right keywords

Another major contributor in the success of AdSense is the choice of right keywords. If you have targeted the best keywords in your content than you can make more money. Now, the question arises what are the keywords? Those words used by advertisers for the promotion of their products and encourages visitors to click on advertisement and likely to produce an effect by conversion of costumer after they click, are called keywords.

  • Quantity of traffic

Along with quality another important factor is quantity of the quality traffic that happens to visit your website. This is the reason it is recommended to run AdSense on websites that have at least 300-400 visits a day. Only then you would be able to make a reasonable amount of profit. More traffic, more money.

How to Find A Profitable Keyword

There are two ways you can go about actually finding keywords.

First, you can do keyword research yourself, manually. The most common tool for this is the Google Keyword Tool. It’s completely free and I still use it for my keyword research, even though I have a bunch of fancy paid software too.

If you want to go for fancy paid software, which will save you time, I recommend getting

  • KWFinder – the most popular keyword research tool (30 day account price would be approx, $29.9).
  • Word Tracker – what I use now. I like it because it tells you domain name availability and cal also generate keyword ideas ($27 WSO discount).

My KW Research Tool of Choice – Keyword Scout

These tools are for more advanced users who understand the fundamentals of keyword research. If you’re a total newbie, you can still benefit from these tools. Just make sure to go through the tutorials first.

At first, you need one keyword for your main domain to rank for in Google search. This should be the keyword with the most searches. Once you find that, you want a list of related keywords to target individual pages for.

For example, if your main keyword is “Christmas gifts” your secondary keywords may be “Christmas gifts for mom”, “Christmas gifts for boys”, “Christmas gifts for girls”  and so on.

The second way to do keyword research is to outsource it. There’s a dude named Derek on the Warrior Forum who I use to outsource keyword research for my projects. He provides you with a pretty detailed KW research report that you can use to get started right away.

  • Follow AdSense rules and policies

Up till now, we have known that Google has been very serious when it comes to deal with its customers and safeguard its money. Though, they are flexible enough to let everyone get an AdSense account, but this does not mean they will not look after it afterwards. If, they found anyone guilty of not following the policies, they will not spare a second in disabling that account.

It is literally impossible to double-cross or cheat Google in any case. They have got the best team to ensure the implementation their rules and policies. Thus it is highly recommended to abide by all the rules and regulations to keep your account functional

  • Made for AdSense only, website are not recommended

AdSense should preferably be used to make money from a website that has got a tremendous traffic. But Google usually do not favor a website that has been designed just for running AdSense. Quality of content should never be compromised for purpose of getting more traffic and using that to make money via AdSense.

  • Optimization of Ads for better CTR

For high CTR (Click Thru Rate) generation optimization and placement of ads are very important. Following points must be taken into consideration while working for making money with Google AdSense:

                 i. Appropriate ad size

AdSense offers flexibility in the choice of form and size. Ad could be in any shape like square, rectangle, button or even bar, but despite this offered relaxation, it is observed that there are only few which convert well. Google recommends 300 x 250, 338 x 280, 728 x 90, 160 x 600, and 320 x 50 size. But other available sizes could be checked via experimentation if they work best for you.

               ii. Multiple ad units

As mentioned earlier, one can run up to 3 link units, 3 ad units and 2 search boxes per page that too in different sizes. For example, choice can be made like 728 x 90 or 160 x 600 unit for under the header/the side menu and two more, for example 300 x 250 and 338 x 280 for inside the text.

There is an option to choose between text only, text and image, and image only ads. It is seen that plain text ads have given better results as compared to images which are too obtrusive to attract clicks. But you should go for your own experimentation spree to check which scheme works best for you.

              iii. Link units

Most of the people do not use link units, it can be regarded as a mistake as link units possess the potential to outperform normal ads because they are least obtrusive and more attractive when blended with menu.

Link unit can be placed under the header and under the side menu. Color scheme can be kept same as of the menu but font should ideally be different to create a discrimination from format.

              iv. AB test for color schemes and sizes

Apparently complex-sounding AB test is very simple. It is used to compare, which of the two similar unit would perform better. For instance, check two similar units that vary in one feature only i.e font color. Now, these units must be placed on the same spot. Run this test for a month and keep tracking, which unit attracts more traffic.

Why one gets disabled from AdSense

As per rule, Google is making money via advertising. Advertisers are the ones, who are being charged for every single ad appearing on your page and for every single click. Thus, Google becomes liable to keep an eye on all these activities closely. And this is what Google actually is doing, monitoring every single click minutely and meticulously especially targeting the newer accounts and ready to respond quickly on any suspicious activity.

Quite recently, lots of cases have been reported of accounts being disabled for “fraudulent or potential fraudulent click activity.”

But, again the reasons are best known to Google only as many publishers are found claiming of being fault-less. In fact, this has given rise to an air of exasperation among many AdSense publishers and eager to know what is “potential fraudulent activity” actually.

Indeed to safeguard the money invested by the advertiser, it becomes the primary duty of Google to take immediate action upon sensing anything unusual or bizarre. This is what has motivated them to disable accounts that seems to cause “potential” risk to their advertiser’s money instead of waiting and confirming the fraudulent clicks.

If, once, you are disable from AdSense you will not get any credit for any activity you have done. In fact, Google will refund that money to their advertiser.

If you are interested in knowing the scale with the help of which you could gauge the number of times you have performed “potential fraudulent clicks”, it is unfortunate to announce that Google has not disclosed any such parameter that would help you to get to know about it before hand.

Indeed all these activities are automated without prior warning. What annoys most is the fact that you could not make any appeal anywhere and there is no way to reach out the Google high-ups.

But despite getting frustrated, it must be kept in mind that by agreeing to their term and conditions while signing up, we have given a right to Google to do whatever and whenever they feel appropriate. When they feel something out-of-ordinary they definitely will go for every possible measure to protect their money. They would never want the money being wasted on fraudulent or potential fraudulent clicks.

Google never makes any commitment to us, no guarantees and no promises thus upon sensing risk, you will be deprived of your Google AdSense account, in fact, everyone is at risk all the time. Though, it is difficult to digest, but such is life.

System might have got loop-holes or who they have banned might be guilt-less, but you have to agree to the ultimate boss Google upon joining AdSense to make any money.

Google Adsense Program Policies and FAQs

1.Whether Google AdSense Publishers may click their own ads to check whether an advertisement complies with Google AdWords Policies?
No. You can’t do this. Clicking your own ads for any reason is prohibited according Google AdSense Program Policies. But you can do the following methods to check it up.
  1. Type the Website URL of the Ad directly into your web browser’s address bar and check the link is working or not and ad will complies with AdWords Policies or not.
  2. You can also use Ad Review Center in your Google AdSense Account to review the advertisers lists. Here you can see Shown Ads, Blocked Ads and finally Settings. In shown ads you can see all ads that are now displaying on your website. So, either you can allow ads to continue or block any one these ads that ad directly placed under Blocked Ads list. Now you understand the usage of Google AdSense Review Center.
  3. Install Google Publisher Toolbar that allows you to view your ads in more detail without clicking the ad links.
2. Whether Google AdSense Program Policies allow Publishers to Click their own ads or use deceptive implementation methods to obtain clicks or any other methods to obtain clicks?
No. You can’t do this. If you are involving in illegal activities such as clicking your own ads or use deceptive implementation methods to obtain clicks such as offer compensation to users for viewing ads or performing searches, promise to raise money for third parties for such behavior, place misleading images next to Google ads. Don’t put images link Click this Ad, Click Here, Try this and so on. You can use only either Sponsored Links or Advertisement or Blog Sponsors. That’s it not more than this. Don’t put illegal images, porn images or any irrelevant images or controversial images in your website that will lead Google to ban your account. So use your photos and put watermark on it. Don’t use copyrights protected banners, images on your website.
3. Which type of content Google AdSense Program Policies not allow its users to put on their websites?
Following Google Webmaster Guidelines will help Google to find your website, index and rank your site in search results. I personally recommend all my online friends to follow these Google Webmaster Guidelines read fully and implements all guidelines in your website. You can also read Google Algorithmic changes on Google Webmaster Central Blog updates.
For second question my answer is simple one. If you are a AdSense publisher or not. You must follow all rules in Google Webmaster Guidelines because it’s take your website to the next level. Your website listed in Google Search Index without any difficulties if you follow these Google Webmaster Guidelines. So my request you please follow these guidelines.
4. Whether Google AdSense Publishers allow to put copyright content protected by Copyright Law if they do not have legal rights to put the content on their website?
No you cannot put Copyright Right Content protected by Copyright Law on your website. Unless and until you have legal rights to display that content on your website (it includes YouTube Videos). So before publishing any content on your website please make sure that your content not copied from other website(s) or blog(s) or videos. After confirming you can publish your content.
5. Which program policy guidelines should follow by Google AdSense Publishers?
  1. Google Webmaster Guidelines
  2. Google AdSense Program Policies
It is required that Google AdSense Publishers adhere to Google AdSense Program Policies and Google Webmaster Guidelines to ensure Google should maintain a good relationship both with Advertisers and AdSense Publishers. So read this guidelines and program policies fully and implement on your website.
6. Whether I can send bulk e-mails to click Google Ads or I can participate in Pay-Per-Click Program to Click my Google Ads?
No. You cannot send bulk e-mails to click your Google Ads, You cannot participate in Pay-Per-Click Program to click your Google Ads and finally you cannot place your advertisement on Third-Party-Website Ad Network to click your website Google Ads. So all these leads to account termination. So don’t participate in these things make sure you should follow all program policies and maintain good and clean website. Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbar. Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
7. Whether I can modify the Google AdSense Ad Code or not? Whether I can place Google Ad Code on IFrame?
No. You cannot modify or include anything in Google Ad Code. You have to paste ad code has it is. You cannot place Google Ad Code in an IFRAME without prior approval from AdSense. But you can place unaltered code on your website and you launching new browser window (in other words) open ads in a new window that is available after Google Ads is clicked.
8. Whether I can place Google Ads on Pop-ups or e-mails or software download?
No. You cannot do this if you place Google Ads on Pop-ups or e-mails or software then your adsense account get disabled by AdSense Team. So beware of it. Don’t participate in these things seriously.
Don’t display Google Ads on Following List :
  1. Integrated into a software application of any kind, including toolbars.
  2. Obscured by elements on a page.
  3. Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
  4. Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
  5. Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
The above paragraph Content Courtesy : Google AdSense Program Policies.
9. Sites may change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
No. You cannot change user preferences. Sites showing Google ads should be easy for users to navigate, this is essential to provide a good user experience. Example of implementations that would go against this would include redirecting users to unwanted websites, initiating undesired downloads, infecting users with malware and displaying pop-ups and pop-unders.
This above question and answer courtesy : Google
10. Whether I can place Google Ads next to other ads or other content not relating website actual content (that is layout and colors)
No. You cannot place other ads next Google Ads and also you cannot place Google Ads next to third-party content or you cannot do tricks in colors and layouts.
11. Whether I should abide by Google AdSense Privacy Policy Standards set by Google or not? 
Yes. You must abide by Google AdSense Privacy Policy Standards. You site must have terms and conditions page and also privacy policy page. Your website users experience should be noticed by setting Cookies by DoubleClick Dart Coookies. So you must allow Google to do so.
12. How many Google Ad Units and Google Link Units I can place on a single page?
You can place 3 Ad Units and 3 Link Units and 2 Search-Boxes on a single webpage.
13. Whether I can modify Search-Box Code or Search Results Code or pre-populating search results?
No. You cannot modify the Search Box Code or Search Results Code or Pre-Populating Search Results but you can use Refinement for this purpose to show necessary search terms related to your website content. You cannot put irrelevant search queries in refinement. You cannot do any applications or software or toolbars for search results queries unless Google allows you to do so. If you are Google Adsense Premium Account member then you can do all this there is no restriction.
14. Why my Estimated earnings on the Home page reflect estimates of recent account activity? 
Estimated earnings, which you see on your Home page, reflect close estimates of your recent account activity. However, these earnings aren’t finalized until the end of the month and won’t necessarily reflect the amount you will ultimately be paid. Finalized earnings are accurate earnings amounts that include all revenue you will be paid for validated clicks and impressions.
15. Why Google not paying for Invalid clicks?
Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. Furthermore, Google will not issue payment for these types of invalid ad traffic activity.

HOW GOOGLE SHARES REVENUE

Adsense shares revenue based on the ads displayed on your blog and the advertisers bid amount for that keyword or ad, for example advertiser may bid less amount for the click on the keyword “email marketing” like 1$, sometimes advertisers bid high amount like 10$ for the specific keyword like “email marketing software” based on the advertisers bid for the keywords we will get share from Google Adsense .

For contextual ads publishers get 68% revenue sharing, for search ads publishers get 51% revenue sharing, it all depends on the keywords we use in our content and the advertisers bid for that keyword, so we have to select high net worth keywords to get maximum benefit from Adsense.

HOW GOOGLE PAYS PAYMENT

Google has minimum threshold amount of 100$ to release the payment per month to the publisher, when you reach initial 10$ they will send you a pin number which you have to confirm in Google Adsense account to confirm the address verification.

Payment method is depended upon the country you are residing in, usually they send you the cheque via postal services or you can choose the payment method in Google Adsense account like EFT, Western Union Quick cash.

Conclusion

When you talk with respect to online money making, AdSense appeals you as the most reliable, authentic and an easiest way. It enables you to generate a handsome amount as your monthly revenue, if you follow all the rules and regulations and meet all the criterias. All you need is your time, solid and valid content utilized in the most appropriate manner.

Though, AdSense is great to be used as a source of income but, despite its perks it carries a sword of Damocles hanging over your head all the time i.e. being disabled anytime without prior warning and even without doing anything wrong.

Thus, it is rightly said that you should not rely wholly and solely on Google AdSense for money making as it does not make you millionaire overnight, but with luck and knowledge it could be used as a stable source of income. But, thinking that since you have joined you are guaranteed to make big money is not right either. If, you are not doing any regular job then you must look for alternative ways of income generation.

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ABOUT CODINGACE

My name is Nohman Habib and I am a web developer with over 10 years of experience, programming in Joomla, Wordpress, WHMCS, vTiger and Hybrid Apps. My plan to start codingace.com is to share my experience and expertise with others. Here my basic area of focus is to post tutorials primarily on Joomla development, HTML5, CSS3 and PHP.

Nohman Habib

CEO: codingace.com

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