Getting traffic on any blog is not as easy as it used to be earlier and the reason behind this is the advanced algorithm of Google and other search engines. With every single update brought up, there is a need to move along with it and prepare the traffic-acquiring strategy without breaking any rules. For every blog, the audience is different but the source of the traffic is mostly the same i.e. Search Engines, Forums,
To make that easy, we have listed some awesome tips that will help you to get lots of visitors in a very short span of time.
1. Creating Original Content
The content is the foremost important factor in the long-term success of any blog. High quality content is always preferred by visitors and it is the point that will determine whether that visitor would like to visit your blog again or not. Writing original and valuable content will always get you lots of shares and hence the number of visitors will automatically increase without much marketing. On the other hand, a poor quality or irrelevant content will tend the visitors to close the blog quickly, which will result in an increase in bounce rate.
The best way to create original content is by researching what people of your niche are looking for and how you can solve their problems through your blog posts. If you can solve visitor’s problem, they will see you as an authority and will keep coming back for more info in that niche.
2. Creating a Action Plan
This is a complementary tip to the first one. This is intended to make your content more engage-driving, which will get you lots of shares and praises all over the internet. The most important thing that you should have in your mind is that no visitor should leave your blog without getting the information for what he has come. This can be done by:
- Making a full series of points, that one can follow to get the results.
- A complementary Youtube video with complete visual tutorial to help out visitors who either fail to understand something or who need a quick and clean step-by-step guide.
- A limited time task that’s going to provide results. For example, as stated by the title of this blog, you would be able to see the increase in your traffic in a month if you follow each one of the tips properly.
- Asking them to comment the related problems they are facing, so that it can be covered in the next post in detail.
3. Write for your Visitors, Not the Search Engines
With the update in Google’s algorithm, the relevancy factor of a post has become an important factor in the SERP’s ranking. The primary target of your posts should be the visitor, because it is ultimately their response that reveals the relevancy of your post. The social shares of the post are also considered as a factor in calculating relevancy. And it is only possible when visitors get what they want and are happy with it. Hence, just by stuffing keywords, you can influence your rankings, but that’s not going to work in the long-term if you are unable to produce the exact information that the visitors try to find. Your ultimate goal is to get visitors and be an authority in that niche. Hence to achieve it, you need to satisfy your visitors with the quality content they wish to read.
4. Longer Blog Post
A full detailed, descriptive blog post does score best when it comes to search engine result rank. The best type of posts are ‘How to’ type tutorials that are generally long, fully explained and step-by-step written informative posts. It is proven by various case studies that longer posts hold a clear cut advantage in the rankings. It is observed that posts having 1000-2000 words generally do well in the rankings. Also such posts have better tendency to get shares on Facebook and Twitter, which also helps in evaluating the value of the blog post and hence the rank on search engine results.
It can also be noted, that long but high quality content will keep the visitors stay on that page for more time and hence will increase the average time visitors spend on your site and may also decrease the bounce rate, which also plays vital role in search result rankings.
5. Consistency – A Traffic Gainer
Regular posts on your blog are loved not only by visitors but also by search engines. The blog needs to be updated regularly in order to retain its popularity. The consistently updated blog hints the visitors and the search engines when to come back for the newly added content. As a result, every faithful visitor of yours will keep coming for the fresh content. No matter the blogs be updated every week or twice a month, but a schedule should be maintained according to your time and efficiency. The regularly updated blog gets indexed by the search engines much faster as it keeps your general schedule in account. However, it should be kept in mind that no matter what the number of articles you post in a week or a month, the quality should not be compromised as it is the prime factor that will decide whether your blog is useful or a piece of junk.
Some free plugins like ‘The WordPress Editorial Calendar’ helps you to schedule your posts in an effective manner. Most of the professional bloggers use it to maintain their posting frequency.
6. Effective Images and Videos
Images are also indexed by Google and hence can never be ignored. Appropriate and attractive images can also help you gain traffic. Along with Web, the Google also has its image search feature which can also be used as a traffic source.
For that, the first thing is to take care of the titles and alt tags of the photos you are going to include in your article. For example photo related to a SEO post should not be ‘photo15.jpg’, rather should be something relevant like ‘seo-tips-for-blogs.jpg’. The alt tag is the most important and hence effective words should be used. Whenever visitors will check out images and see your image, there is a chance that they will click to ‘View full site’ and will land to your blog.
Also appropriate videos come up in Google results. The link to your home page in the description will get the attention of people as a result of which, you will get hits. As you will keep adding posts with images and videos, they may become good source of traffic.
7. Social interaction with effective bloggers
The contacts with popular bloggers may help you to reach out a lot of people, once they like your content. It’s very useful to be in contact with the popular and effective bloggers of your niche. You will not receive vital information from their side but will provide you exposure you need for your posts. One share of your post by an effective blogger of your niche may bring flood of visitors as they would be having relevant followers in their social contact list.
How to do it? Here is the action plan you can follow:
- Google “your keyword + blog” and list down the few top sites. They must be of great reputation and alexa rank to get an idea of their traffic. You can use plugins like ’SEO Quake’ to analyze straight from the results.
- Check out the ’About Author’ section of the highly ranked posts ‘and ‘Contact Us’ page of those blogs and follow their social network accounts. Try to share your best content which can be useful to them. If they liked it, they may add you in social accounts as well.
- Also try to get an opportunity to guest-post in their blog. This is possible if you can interact with them make them read your high-quality contents. Then only they would be convinced to allow you. If you write impressive content, most bloggers will not hesitate to allow you. And you will get a nice backlink in their blogs, which will lead amazing traffic.
8. Take advantage of Popular Bloggers
To build authority in your niche, you need to be acknowledged by the already reputed bloggers. Influencing strategies can help you in it. If you can create a content including a blogger’s name or blog link, it’s always recommended to share the URL of your post to that blogger. This will get the attention of that blogger as anyone would like to read a article in which he is mentioned. If your work gets appreciated by those bloggers, they will share your posts with many other persons of that field. The shares will boost your blog post and will rank higher than they would have otherwise. Also a link shared by an reputed blogger is liable to get further shares and a lot of traffic.
To start with this strategy, you have to research a lot about the popular posts, their authors and the content you can write in which you can include their name and work. List down the popular bloggers of your niche and read out their best posts and you can write a strategy or case study regarding their posts.
9. Target Specific Audience
What will happen if you talk about the chicken recipes among the friends who are vegetarian? You will get non-sense replies, right? What I want to say is that it’s best to know about your audience and then create a relevant content keeping their interest in mind. If a post solves the problem of a particular product or service, it will easily get viral among the people using those products or services. Now the point is how to identify who your audience is.
There are several services over the net to know about the audience. One of them is Quantcast.
Quantcast is a free demographic-based tool that shows the demographic locations, age, and occupation of the users of any site. The only con of this service is that it is compulsory to put a script in your blog to check out the audience’s details.
However, Alexa.com, can also provide you the data of sites. You can upgrade your Alexa account to have better insights. You may be interesting to know the alexa rank through this free tool.
The best approach is to list down few blogs of your niche i.e. competitors. Being a blog of same niche, the audience would be pretty similar. Enter URL of competitors’ blog and check about the visitors of their site.
10. Utilize Quora & Yahoo Answers
Quora and Yahoo have become an awesome source of traffic for many marketers who know how to get the most out of it. These allow users to post their questions and give answers to other. By helping out the people with relevant information, people gets you up voted and hence increase your credibility. If you can solve a problem of a group relating your niche, you can get lot of leads by posting your link as a reference of your answer.
It should be noted that Yahoo only allows Level-2 users to embed link along with the answer. So for the first few days, you have to help people for free. But both Yahoo answers and Quora can get you links as well as a lot of leads. Share knowledge, help people and win traffic as reward.
11. Internal & External Linking
Interlinking your posts, not only decrease the bounce rate of the blog, but also make a way for lot of traffic. A visitor, while reading a post, may like a content and share with his social account friends/followers. By internal link, he gets on to another post and will share that post as well if he finds it good. Hence, more shares mean more reach which means great traffic.
If you are using WordPress platform, you can use plugins line ‘SEO Smart links’ to help you interlinking relevant articles and provide good traffic flow over the path.
External linking also helps in most of the cases. Almost every blogger checks out the links pointing to his domain (It is necessary to prevent spam links pointing to it, since they are the cause of certain Google penalties). If the post pointing to it is valuable, it will be shared by the one who saw it and thus, more traffic will flow towards you.
12. Post in Relevant Forums & Blogs
Forums have been a great source of traffic since a very long time. By participating in a forum where all the people relating to that niche interacts, you can get immense high-quality traffic as all of them have the same interest that your blog develops. Forums are successful since they solve the problems of any community or group pretty soon and everyone can keep their point of view and get the response easily. The threads are niche-specific; hence you get a super-targeted traffic. Generally, high ranked forums allow posting URL in messages and as signatures only after you gain some reputation over there. You will get it after you spend some time in forum, take part in discussion and help others.
Start to post in forums at least 2-3 times a day and make friends as their upvotes will help you to reach to next level where you will get feature to post URLs as comments and signatures. Come up with your own topics as they bring the maximum amount of traffic through your signatures. Forums on almost any niche would be present over the web. Search “your keyword + forum” and you will find those. Some of the most popular tech forums are warriorforum.com and forums.digitalpoint.com
Also commenting on the most popular blogs will get you good amount of traffic. Do make sure that your comment along with link provides value to the post; otherwise it might be regarded as spam and be deleted.
13. The Broken link Strategy
One of the best tricks to get backlink as well as traffic from reputed websites is the broken-link technique. What you need to do is find a established website/blog with broken links in a post of theirs which still receives a good amount of views. After a blog gets established with hundreds of post written, there cannot be a regular checking of the external links and in time some links might have expired. You can use this for our advantage. You can create a fresh content regarding keywords of that link and contact the blog owner informing his broken-link and asking him to replace the link with your newly made content’s link. If the quality of post is good, he will surely do it because no one wants a broken link in their site.
14. Snatch Your Competitors’ Links
Somewhat similar to previous point, we try to get our competitor’s link replaced with ours. You need to check your competitor’s blog and check its backlink. You can find that through Ahref or alexa pro. Head over to all the backlinks of your competitor. Now you have to check that if any post of competitor’s blog that has been linked by a popular blog is outdated or not. If you can find outdated post that has been provided a backlink from a famous blog or website, there is a very good chance of stealing that backlink since every good blog will try to have fresh information in their articles. So all you need to do is contact the blog owner and ask him to replace competitor’s link with yours since your article is fresh one and is much more informative and valuable.
For example if your competitor’s post describes ‘10 websites to download royalty free images’ and was posted about 3-4 years ago. Since it was linked by many other websites, it would still be getting traffic through those. In those 3-4 years, more websites would have come up with royalty free images. So you can make a fresh content like ’20 best websites to download awesome royalty free images’ with lot more description than your competitor’s post. This way the popular blogs will not hesitate to give you that link.
15. Create YouTube Tutorials – Make fans
Video tutorial is always perform better than a written text or audio, since it provides each and everything and eliminates any chance of error. And there is no better place than Youtube for adding vdeos. If you can solve the problems of people related to your niche through a Youtube video, it can help you a lot. In the description of your video, just give a link back to your article. It will get you good amount of visitors.
The main problem is to find the problems the people of your niche are facing so that you can make tutorials of the solution. For example, if you are running a blog of android niche, you can make tutorials on ‘How to root any android phone without PC’, etc. You can find such problems in the comment section of various related blogs, several forums, Google analytics and quora.
You can use Screencast-O-Matic, Camstudio and other softwares to create your tutorials. However these applications are not fully free. The free and awesome alternative to create videos is Google Hangout , which can record both, you and your screen.
16. The Facebook Ads
With millions of active users, Facebook possess a great potential in increasing brand popularity and its consumers. With FB ads, your blog can reach out to many potential visitors, which in turn increase the traffic. With a single like and share, your content gets an opportunity to go viral provided the content is of high quality.
The target of your fb ads must be targeted to succeed. For this, FB allows us to choose our audience. It is always necessary to filter out the audience and reach out to people who are most likely to join your community and provide you a good value. We can chose people of a certain country, age, gender and those having interest in our niche. With the ads, both the traffic and likes on our fan-page will increase in expense of a little money.
17. The Twitter Technique
Twitter has proven to be a solid platform to boost up your blog post and reach to a lot of visitors within a short period of time. The main strategy of using twitter as social media marketing channel must be getting retweets from the professionals of your niche having large number of followers so that they and their followers start following you and visit your blog.
To achieve that, first try to get relevant followers. Search in Google ‘twitter + your keyword/niche’ and start following famous people of your niche. Also try out following the persons following those famous people and check for few days what response comes. Do this at a regular basis and you will see an increase in your followers and subsequently, more retweets.
18. Solo Ads & Sponsored Tweets
Most of the times, sending your content straight to your potential customers can be very fruitful. This technique involves sending content straight to the relevant audience through someone else’s email list. You just need to buy solo ads from someone who has build email list over the years and is related to your niche. It is better to contact the owner of big bloggers and ask them if they can sell the solo ads. It should be ensured that the audience is relevant. For example if you’ve created a country-specific post, then the email list must contain only the people inhabiting that particular country. Make an attractive message to send to your audience or you can ask the blogger to write up an effective description for you as he would be aware of what type of content gets more clicked by his subscribers. You can also buy solo ads from reputed freelancers, those working in big freelance websites.
You can also target the twitter followers of specific bloggers and experts of your niche by buying sponsored tweets. This can be very easy to get traffic as many bloggers have thousands of followers and hence, there will be many retweets which will in turn, create a buzz of your content.
19. Utilize Opt-in Forms
Collecting emails has been a proven technique to build a blog empire. The email subscribers are the true followers of your blog and the success of your blog depends mostly on them. They are the visitors who would be giving page views for every single post of yours and are likely to buy any product you sell, be it your own creation or an affiliate one. In every popular blog, you would find email opt-in forms. Some would be having them in the sidebars, while in some cases they will appear as pop-up while you view a page. You can try out which type of opt-in works the best for you. Try to read case studies on them and you can get the best out of it in your blog. A quick broadcast mail to your subscribers will get you enormous potential to get a post viral.
Email service providers like Aweber can help you in maintaining and utilizing your email list in an effective manner in exchange of fees.
20. Giveaways and Contests
Giveaways boost your traffic like nothing else. Free giveaways can help you get more and more shares on social media and to see the participation rules, you get a lot of traffic. You can ask your visitors to share your content and comment to participate. This will boost your post and more shares will result into more traffic. The giveaway can be anything, an ebook, a premium account of a website, a product, anything as long as it interests people.
Posting contests on various websites regarding your blog can help you get a lot of visitors in no time. You can publish contests for creating logos, writing content, writing slogans and taglines, etc. on popular sites and put your blog’s link as description. To make content, the participants will surely visit the blog for reference. Some of the websites you can utilize for such advantage are:
- com – for logos
- com – for slogan
- com – for slogan
21. Adding Blog’s Link in Email Signature
How many times you send email in a month? Many, I suppose. No matter what type of email it is or what purpose it serves, there is no problem to include your website as email signature. In fact, you may earn lot of visitors if your email persuades people to forward it. And even if few people share any of your post in the social networks, getting visitors will never be a difficult task. It takes just a few minutes to create email signature and it surely has a potential of benefiting your blog with quality traffic.
22. Advertise on PPC sites like Google Adwords
PPC sites can also provide you good amount of traffic and leads that can help you gain good amount of traffic. PPC advertising sites like Google Adwords, Infolinks, Chitika and other may generate lot of visitors for your blog. Although there are lot of other cheaper ways to get traffic, but if you have some extra bucks in your pocket then try out this option as well and look how this works for you.
Now it’s all up to you to get up and apply the tactics mentioned here and build up your blog audience. In the end, it’s all your effort that counts on your success.